(Interview Co-Edited with J-SEVEN)

When it comes down to the popularity of the South, there are people and camps that made history to make it a force to be reckoned with.  But for those empire to be strong, the foundation had to be strong.  And that foundation meant strong artists that could compete with anybody at any time.  For No Limit records, Fiend was one of the frontliners to any competitor coming for the label #1 spot.

Then came the time for the lyrical assassin to make his own lane and build his own brand.  Projects after projects, ghostwritting for  successful artists and having a distinctive voice that nobody has, Fiend has followers and fans from all over the world.

Now with a new album to offer the world, « 1st Rolex », we made sure we got in touch with Fiend to let the people know that this album is fire and why you HAVE to get it.

1- 1st Rolex:  what is the idea behind that title?

The concept behind 1st Rolex is, if you work hard for what you want or you can possess the motivation to be the person you want to be or obtain the lifestyle you desire and  then invest what those hours got you into something that exemplifies your drive you get 1st Rolex.  How bad do you want it?  Everyone knows the value of a Rolex and my 1st one was reward from getting up and making it happen.

2- With this project, it seems like it is more « Mr Whomp Whomp » than « Sweet Jones », more agressive.  Would you agree?

This project is a bit more aggressive for my day one supporters but make no mistake the smoothest brother to do it is also cooking up « Cool is in Session 2 » for the International Jones supporters as well.

3- What was the process to create that project?

The process of creating the music can vary, track selection, mood, surroundings can all play a major part in creating albums.  At the end of the day you got to let your soul speak.

4- Being independant, how do you make sure that a project will be promoted to the fullest?

Being independent and wanting to promote your project is never easy but hand to hand to people will never go out of style.  I use a variety of digital platforms such as social media etc.  But word of mouth tends to still work effectively.

5- I can’t forget about MAC who use to be your labelmate.  Do you keep in touch with him?

Mac from No Limit, yes I still talk to him.  Not as often as I would like but we keep in touch we miss him and C Murder dearly.  Be on the look out for his documentary about his case being falsely accused and charged for a crime he did not commit.

We would like to thank Fiend for this inteview.  Make sure you check out his new project,  « 1st Rolex ».  It is solid from beginning to end.  Also, check him out on social media.