Thanks for the knowledge IRV!!!

What started as a reply to a post ended up enlightening me to one aspect of the music business.  

I asked about the difference between owning your MASTERS and owning your PUBLISHINGS.  Didn’t think I would get my answer right at the moment…

The Murder Inc executive got right back at us with some Music industry 101.

 

Thanks IRV, really appreciated.  TALES season 2 coming soon.  Get the first one on BET.com

Showbiz 101: 8 Things Every Music Supervisor Wants in a Pitch

In the music business, there are ways to reach your audience.  Getting your song played on the radio is one of them.  Not only is it good for your brand if you get those spins, but your publishing check will look pretty nice…

 

But how do you get your song played?  Do you just pop up at the station guerilla style?  Do you call the station and ask them to play your song?  The awnser to both is NO.

 

Here is some tricks to get you on the next FM circuit.  Enjoy and thank me later…

1) No Attachments

Do not clutter up their Inbox with attachments of mp3s. Only include links to where they can stream or listen to the song.

2) Box.com Links

Most supes prefer Box.com for songs. This is not to be confused with Dropbox.com. Box.com links allow supes to stream or download the song. Most don’t have time to download the song. So just send them the Box.com link and they will be able to stream the song. If they think it will work, they will download it and try it out.

3) Tagged Mp3s

Many times, supes will have a bunch of songs they are trying out for a certain spot. Once they land on the song they want to use, they will need to “clear” it. That means to get the rights to use the song. But they will probably have forgotten where the song came from. But if you added your contact info to the metadata, they can find you easily.

So, first, create a 320kbps mp3 from your original WAV file. You can do this in iTunes. In preferences, make sure you select “Custom” 320kbps. Then command click the song and select “Create MP3 Version.” Then open the newly created mp3’s info (Command i) in iTunes and type your info in the comments. Include contact email, phone number and “I own 200%” if you actually own all of the rights to your song.

4) “I Own 200%”

In other words, you have the right to license both the song and the recording. Supes like placing music that is easy to clear. That’s why they love working with licensing companies. They are one-stop shops for the music. Instead of having to go to a publisher and negotiate a synch license fee and then going to the label and negotiating a master use license, they’d like to just talk to one person and negotiate an “all-in” fee for the use (The sound-recording copyright and the musical composition copyright are actually totally separate copyrights, but “200%” is the term that supes like to hear).

So, if you wrote and released the song yourself (or with your band), without a label, you own 200%. If you cowrote the song with someone else, you do not own 100% of the composition—unless your cowriter(s) signed off on these rights. But be careful, if your cowriter is signed to a publishing company, she may not know that she doesn’t have the rights to clear the song. However, if you cowrote the song with an unrepped songwriter and you got permission from her to be able to place the song without her direct consent and you recorded the song with (or purchased Beats from) a producer who gave you full permission to place the song without further consent, then you’re fine and you can say you “own 200%.” It’s good to get in writing from every collaborator that you have full permission to license your song.

5) Subject Line: Sounds like _ _ _ _ _ _ _ _ _ (artist you sound like).

Supes don’t have time to open every email, let alone listen to every song. But, if they know what they’re going to get when they open your email, you have a much better chance of getting a listen. So title your subject line who you sound like: “Sounds like Coldplay, Imagine Dragons.” If they need a song that sounds like that, you’ll definitely get a listen—even if they don’t know you.

6) Only Mastered Tracks

Do not send demos. They only want high-quality, mastered songs.

7) You Must Have Instrumentals

Often they will want to use only a few lyrics of your song, or none at all. They will typically want the instrumental sent over in addition to the main master. So, before you give your mixing engineer the final check, make sure you get instrumentals for every song. It’s also good to get stems (vocal only, drum only, etc.). These can be helpful for remixes as well.

8) Work with a Licensing Company

This all being said, most supes prefer to work with people they know and trust. Find a licensing company to rep you.

 

There you go.  Now all you have to do is make yourself a list of who you want to reach and get your music game up.

« Hold on, Stay Strong » – A conversation with OG CUICIDE

Life.  Sometimes it gets hard, sometimes it gets even harder.  And here comes depression…

Unfortunately to some of us, the only solution we see to ease the pain is taking  our own life.  The signs are not always seen by friends and family and sometimes it is too late to help.

Having gone through it and thank God he survived to tell, OGCuicide has decided to make it his journey to educated the people about how you can see the sun after the rainy days. 

Ladies and gentlemen: OGCuicide

 

1- First of all, thank you for helping us understand depression and suicide.  Can you tell us what happened that made you have a depression?

 

 

My life starts off with me and my older brother being abandoned in an apartment for many days until social services and the authorities entered the apartment and took us both.  We was separated and placed in different foster homes.  His mother went through the steps and got my older brother back.  I don’t call her my mother because she never came back and got me so the foster home I was in Mrs price ended up adopting me and loving me like her own son.  Growing up in Compton you live a street life so I was Gang Banging and bringing drama to the house and I was 16 at the time and Mrs Price’s daughters ended up kicking me out.  So the streets is where I lived homeless slanging dope, robbing, stealing…  Whatever to survive in these streets.

 

 

2- At what point did it became unbearable for you to the point where you started having suicidal thoughts?

 

 

 

When I was actually kicked out the house at 16 from there on I was depressed based off my past life.  And the older I got it seems like the worst it got.  I was 22.  Today I felt like there was no reason for me in life.

3- Can you walk us through that day where you decided to take your own life? 

 

 

 

It was December 31, 1991.  I woke up that day and I woke up angry, mad at the world, mad at myself and didn’t know why.  I kept having flashbacks of me sleeping in cars, living in the rain and just my whole lifestyle send gotten to me.  I remember pulling a gun out and I click the hammer back.  My little homies asked me what was I doing and I replied to them I can’t carry on like this, that I don’t wanna live anymore.   They replied « what are you doing?  what are you doing big Homie? »  Then I put the gun to my temple and I pulled the trigger.  I remember it got so bright, my eyes wasn’t able to take the light and moments later it got dark and I blacked out.

4- What made you realized you made a mistake and should fight life?

 

 

I don’t really consider it a mistake because I have no regrets in life.   Everything I went through made me who I am today and I never knew that God had plans for me in the future and used me as an example.  He spared my life for a reason and that reason was to be a Messenger for Him  to show people never give up.

 

 

5- The road to recovery.  How did you get help?

After the incident they have me seeing a psychiatrist and was giving me a medication called Sinequan.  This particular medication make me feel worse than I already was feeling and felt the day I attempted suicide.  So I stopped taking the medication and started to feel better.  I was still homeless at the time and since 1987  I’ve always done music so I contacted a good friend of mine name Lee who did Beats and I told him I was going to start writing music about my life.  He gave me some beats on cassette tapes to write to and I started writing about my life and the music that I was writing was real life: self experienced, emotions, blood, sweat and tears.  It became my medication my recovery.  It gave me hope not just for me but also to share my life.  To give out hope.
« Medicated/Motivated » video

6- Do you believe that us Black people are afraid to express to our love ones that we need help?

 

 

Yes.  In no way it’s an embarrassment to share you need help, especially when you don’t know who to share it with there is some pet care.  But for the most part there are those who don’t care and look at people as a joke.  Like myself for  instance.  I was a heavy gang Banger so for me to come to one of the big Homies  and say I’m considering suicide I felt he would have laughed at me.  Feeling this way will keep you depressed and you will keep all the feelings bottling up.

 

 

7- Your music is very powerful and speak a strong message.  How do you want the people to receive the message in it?

 

 

When people listen to my music however they are feeling if they’re depressed and stressed out I really want them to listen to my music and see I’ve walked in their shoes.  If I haven’t walked in the exact shoes I most definitely have walked in similar shoes and I want them to listen to my music and see that there is hope, that life gets better.  No-one never really knows when life will get better.  It’s almost like playing the lottery, no one will ever know when they’re going to hit it big but when they do it’s amazing and the feeling is priceless that is the same way life goes.  You maybe going through something today but you never know what tomorrow brings.  Tomorrow brings better days.  You don’t want to give up because you do not want to miss out on greatness and seeing stress leave your life and you feel better about life

 

 

8- If people want to get more familiar with your journey and your music at the same time, How do they get at you?

 

 

Anyone that would like to know more about me follow me on Instagram @OGCUICIDE my direct phone number is on my page.  So just push call or you can even DM me.

 

 

We would like to thank OGCUICIDE for this amazing interview.  It is important for the people to know that there is help out there and that life gets hard but the road to be smiling again can be reached with the proper help and surroundings.

God Bless.

 

 

REST EASY HOMIE – R.I.P. COREY « C.STRUGGS » STRUGGS

A man, a father, a brother, an artist with a Makaveli-like work ethic, C.STRUGGS made his mark on not only the Dallas Texas scene but the whole world.

By collaborating with every artists he could associate with, he made them recogognized to the world as well.  And that is priceless.

You didn’t loose your battle playboy, you won your spot in Heaven because God saw the beautiful work you did for the people.

You will be missed.  #LONGLIVECSTRUGGS

Peezee presents: CAFE

On a snowy December 13th night, Peezee launched the release of his photobook, « CAFE », at Seasalt & Ceviche bar in the old port.
 
Many supporters and fans we’re there to see the man behind the art.  I, myself, made sure to be present as Peezee greeted people and shared stories.
 
In this interview, we chopped it up with Peezee on his latest accomplishement.  Ladies and Gentlemen: Peezee The Director.
1- What made you decide to release a photobook?
Anytime I would visit a city where I would direct a music video for an artist/label I would end up taking pictures of the locations to show them during the scouting process. I was posting most of these pictures on Instagram and the demand from people for actual prints were increasing as my IG account was getting noticed more and more by people liking this dramatic type of photography. This past summer I stumbled on a book publisher and approached them to see what the process was. It ended up being way simpler than I though it would be so I tried it with my 1st book entitled California Love!
2- How did you pick and chose which pictures would make the final cut?
For this book I wanted pictures with a darker vibe, even the ones in plain sunshine. I wanted something super uniform that would look more refined and could fit on any coffee table… I wanted it to look more « grown up«  if I can say. As I was working on some of my recent pictures, I noticed that most of them had a brownish or coffee tones to it. Then came the title « Café« .
3- What is one of your most memorable place you shot at?
My everyday favorite place to shoot in California is Laguna Beach, I go there 3 to 4 days a week just to shoot and chill by myself. I have directed multiple music videos for major labels there since 2009. But weekly personal shoots have become a therapeutic need for me when I’m in Cali. The dopest and livest location I have visited though was the sand dunes in Death Valley National Park… I took the trip there with my friend Viranova, an R&B singer from Orange, and we just had the best of times just driving up there! It’s about 4 hours from L.A. but to get there you gotta go through some of the craziest landscapes and scenic routes I had ever seen… Looks like Mars on many occasions… They actually shot many Star Wars scenes in the region… It’s a must see! I will be back there in the spring to direct a music video for a Bollywood artist!
4- Being a professional director VS being a successful artists?  Which one you love most?
I think it’s all connected. I couldn’t be a successful director without knowing how music works and what an artist goes through in his mind. When I was 20 years old, the artist thing was without a doubt something I needed as it was a direct mean of expression that I needed in life. Now that I’m older and don’t feel the need to express myself and perform for people, the director part fits me way more. The photography part even fills my heart with joy more than the director job these days!
5- If you could share one advice to someone who would want to follow you footstep, what is the one rule that he/she has to follow from jump?
There’s only 1 rule that I teach all my kids in Cali and here in Montreal. NEVER STOP WORKING. For each year that you stop, whether it is because of personal problems or anything, it pushes you back 3 years in your professional development. In a business that moves so quick, 3 years in entertainment is 10 years in real life. Never wait for the perfect opportunity, CREATE IT!!! Money means nothing in this game. Mobsters try to pay their way in all the time but hard work and knowledge of how it works. Experience is key, there are no shortcuts for that, you gotta live it and it can’t be bought!!!!
 
We would like to thank Peezee for this exclusive interview and congratulations on the launch.  
And make sure to follow Peezee on his social media network:
Want to book him?  Here is how: [email protected]

CROWD CONTROLLA 101 – with J-SEVEN

When you go to a party, you go to have the maximum fun.  For that, some people will play a big part in making sure you enjoy the whole night and go back home with memories and laughters.

Enter J-SEVEN, the city’s infamous master of ceremony.  Hosting some the biggest events in every top spots in the 514.

For the future promoters, party planners and hosts, we got in touch with J-SEVEN and asked him how can someone not fail in his/her goal to please the crowd.  Enjoy the resume.

1- Always follow the vibe and energy of the crowd you are MC’ing for…
Respect the audience you are working with.  Try to create a kind of build up throughout the night.

2- Be clear and understandable when you are hyping up or trying to convey a message to the people

Nothing worst then a MC who just sounds like a mumble rapper

3- Don’t let the liquor and the women get the best of you.  We know ladies in Montreal are fly but don’t lose focus…  And if you get too twisted after a few drinks, just keep a water bottle close by or better yet stick to that all night

4- Keep the charisma level super high.  Positive energy is contagious.
No matter how you feel that day, no matter what you think of the music, the crowd or the event you’re hosting, you are there to do a job but also to have fun.  If you have fun the crowd has fun.  Remember that.

5- Last but not least showcase your skills.   If you can rap or sing or be funny do it.  Whatever it takes to separate yourself from the pack.  Make sure that whatever you do, your presence is a positive addition to the night or party that you are hosting.

 

We want to thank J-SEVEN for this exclusive.  Make sure to get familiar with him and his many parties, events and ceremonies.  And if you would like to book him, get at him on his INSTAGRAM or on FACEBOOK.

A man of many skills: Knemesis

In showbiz, if you want to make it you have to know how to do more than one thing.  This is an advice knemesis alias K-Fresh took to heart and applied to the T.

An artist first, K-Fresh been making a name for himself being the camera.  Enter Goldmine media 1.  A lot of the visuals coming from Toronto have been directed by the man himself.

We got in touch with Knemesis so he can explain why he thinks it was important for him to diversify his craft.

1- When did you know it was time to have a second hustle in the business?

Well they say if you turn your passion into a hustle it’s not really like working. I’ve been involved with music for so long and I pay close attention to every aspect of producing materials and video production became a new passion for me. I have strong connections in Toronto with artists so it was a good look to start this new venture when YouTube became the main tool for artists to get their music out there.

https://m.youtube.com/watch?v=RpmsPjAjrjA

2- What is it about directing videos that caught your attention?

One things was having another director go hiding with my video that we did together. On a different occasion my older brother passed on some video equipment to me while I was on house arrest some years back. That’s what really sparked my interest to start. Here I am now with more than 200 music videos Directed, shot and edited.

3- Any funny story about a shooting?

I was downtown Toronto filming one day and I put down my drone behind me so It would be in my shot and a lady coming home from work just picked it up an walked away with it so I had to run her down and yell out « where you going with my drone! ». She said « People always leave things around here, you don’t know about this area? People leave things laying around here all the time ». I got my drone back but I thought she was crazy cause my drone doesn’t look like garbage.

4- Being an artist VS being a director.  Which one you enjoy most and why?

I’d have to say being a director but only because it’s a bit newer to me than being an artist. I enjoy competing with other directors and even with my previous work. I always want to go harder every time. To sit back and watch finished projects is the biggest joy.

5- Is there any other businesses you want or will get involved in the future?

I really want to level up with the video production and get into movie making and high end commercials. Maybe even a TV show who knows.. The sky is the limit.

We would like to thank Knemesis for this interview and remember people: working on your business craft is how you will survive in the game.

Follow Knemesis on Social media:

Facebook: The Knemesis

Instagram: @TheKnemesis

Soundcloud: @TheKnemesis

And get familiar with his directing skills by checking out all the videos directed by Goldmedia 1