In showbiz, if you want to make it you have to know how to do more than one thing.  This is an advice knemesis alias K-Fresh took to heart and applied to the T.

An artist first, K-Fresh been making a name for himself being the camera.  Enter Goldmine media 1.  A lot of the visuals coming from Toronto have been directed by the man himself.

We got in touch with Knemesis so he can explain why he thinks it was important for him to diversify his craft.

1- When did you know it was time to have a second hustle in the business?

Well they say if you turn your passion into a hustle it’s not really like working. I’ve been involved with music for so long and I pay close attention to every aspect of producing materials and video production became a new passion for me. I have strong connections in Toronto with artists so it was a good look to start this new venture when YouTube became the main tool for artists to get their music out there.

https://m.youtube.com/watch?v=RpmsPjAjrjA

2- What is it about directing videos that caught your attention?

One things was having another director go hiding with my video that we did together. On a different occasion my older brother passed on some video equipment to me while I was on house arrest some years back. That’s what really sparked my interest to start. Here I am now with more than 200 music videos Directed, shot and edited.

3- Any funny story about a shooting?

I was downtown Toronto filming one day and I put down my drone behind me so It would be in my shot and a lady coming home from work just picked it up an walked away with it so I had to run her down and yell out « where you going with my drone! ». She said « People always leave things around here, you don’t know about this area? People leave things laying around here all the time ». I got my drone back but I thought she was crazy cause my drone doesn’t look like garbage.

4- Being an artist VS being a director.  Which one you enjoy most and why?

I’d have to say being a director but only because it’s a bit newer to me than being an artist. I enjoy competing with other directors and even with my previous work. I always want to go harder every time. To sit back and watch finished projects is the biggest joy.

5- Is there any other businesses you want or will get involved in the future?

I really want to level up with the video production and get into movie making and high end commercials. Maybe even a TV show who knows.. The sky is the limit.

We would like to thank Knemesis for this interview and remember people: working on your business craft is how you will survive in the game.

Follow Knemesis on Social media:

Facebook: The Knemesis

Instagram: @TheKnemesis

Soundcloud: @TheKnemesis

And get familiar with his directing skills by checking out all the videos directed by Goldmedia 1